I just had a flash of insight a couple of hours ago because I was in the middle of doing an unprecedented in-house training for a group of my trainers. While we all had a fun time with “mind blowing” details (I was teaching them the dynamics of marketing online), it somehow struck me that there are things that people are “interested” in doing, but won’t do. There are also things that people are “obsessed” with doing, that no matter what happens, they MUST do.